In summer 2022 we set out to promote PayPal's partnership with England women's and grassroots football as the national team geared up for the UEFA women's Euros on home soil.
The intention of the campaign 'Summer of Possibilities' was to demonstrate the power of the women's game to the nation and to use the moment to fundraise for the fantastic charity Football Beyond Borders (FBB).
We launched with an evocative film and rolled out hundreds of assets across the tournament that encouraged people to buy football related products via PayPal. For every transaction, PayPal donated £1 to FBB.
In total we raised more than £300,000, enough to fund a brand new women and girls coaching programme.