EE 'Support, it's in your hands'

- A truly game changing initiative for the deaf community and a massive career highlight
- In 2024 we used EE's position as lead partner of the Home Nations Football Teams, to teach the nation British Sign Language, to ensure that Deaf BSL users are included in the football conversation
- The campaign launch film, created with Royal Association for Deaf People and featuring Deaf and CODA talent, shows how we already talk football with our hands. So it's about time we use them to learn the basics of British Sign Language
- We flooded EE, partner and creator channels with BSL content that drove people through the EE LearnSmart hub, where they were taught the BSL basics by stars of the national team. We also created Lioness warm up shirts with player names replaced with finger spelt names - this simple act blew up in the press and on social