EE 'Liam in AR'

  • An AR world first that demonstrated the power of EE's 5G network, live at the BAFTA film awards
  • Working with global superstar Liam Payne, we created a real-time augmented reality music performance that fans could unlock through their mobile phones using the live performance AR app ‘The Round’
  • The mobile experience allowed consumers to watch Liam Payne perform live in their living rooms or on-the-go exclusively before he opened the EE BAFTA ceremony on BBC One - where he performed on stage alongside his avatar which was beamed as a hologram using state of the art holographic technology, powered by 5G
  • 23,400 downloads of the app
  • 1,275 pieces of coverage a +42% YoY
  • 35m social impressions
  • Liam Payne's social content reached 11.2m across his channels with total engagements at 5.28m