Screenshot 2023-09-29 at 10.34.50
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Idris Elba086
Kano137

Defender 'Embrace the Impossible'

  • First global campaign for Land Rover Defender's Rugby World Cup partnership
  • Creative direction of launch show live in Paris
  • Turned Palais de Tokyo into an immersive brand world, with performances from French rapper Malo and headliner, Kano
  • Media coverage in key titles like GQ, Hypebeast & Highsnobiety
  • Show content views totalled 200m+ across TikTok & IG