Debenhams 'Britain You Beauty'

This idea I wrote for Debenhams is a celebration of British style; fashion, beauty and home furnishing. A culture Debenhams has been central to creating and sustaining for generations. It’s a feast of what fashion means to the great British public. The enduring beauty that exists from Bognor, to Bradford. London to Liverpool and and every village, city, club, caf’ and bingo hall in between.

The plan was OOH, some lovely little VOD scripts, an influencer plan and a few other bells and whistles. The work didn't run in the end, but it's a 'beauty' of an idea.