BT 'The Club'

  • BT Playmaker is the English FA's entry level coaching qualification, aimed at getting more volunteers involved in the game
  • There's a big focus on recruiting more women coaches into football, so we made this film as a rallying call to anyone who might have thought about getting involved
  • The film, alongside the wider digital campaign drove in excess of 100,000 enrolments in the Playmaker course in one year. Three years ahead of the projected ambition