Birra Moretti 'An Italian Icon'

True story - in summer 2024 I was at Queen's Club - Birra Moretti in hand - watching Italian tennis maestro Lorenzo Musetti, when it dawned on me...this guys having an incredible run and might make it deep into Wimbledon, what if Birra Moretti (an Italian icon) created a limited edition beer for Musetti (an Italian icon) just by changing two letters of their brand?

Long story short, we made the packaging, called, emailed and begged the brand for a chat and they ignored us. 

*Sidenote, Musetti did go deep into Wimbledon, making it to the semi-finals...